VW-Phages
A Virus-infographic on the impact of city branding. The city and headquarters of the German car company VW, Wolfsburg, turned into the city of Golfsburg for the promotion of the new VW Golf in August 2003. City signs as well as official letterheads, of the city beared changed form Wolfsburg into Golfsburg.
Published in HTV nr 72: "A Democratic Brand Paradox"
